Branding and Product Design - The Modul8tion Group

Branding is the most important part of a new product launch.

You need product branding that is effective and clearly conveys your product message. The Modul8tion group can help. We have experience with some of the top selling entertainment brands such as Tony Hawk, Call of Duty, Disney, Batman and many more. Whether you are looking for a simple a logo re-design or need a complete style guide for a new line, we provide personalized branding service with a turnaround time that no big agency can match. Just need a few modifications done to a single product line? No problem. We will maintain the integrity of the brand while applying new material.

Marketing may contribute to a brand, but branding is bigger than any particular marketing effort. The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind about a product, service, or organization—whether or not, at that particular moment, you bought or did not buy. If you think of mayonnaise, for instance, does a particular brand pop into your mind? If you smoke, I know you just thought of your brand of cigarettes. What kind of cell phone do you have?

Branding promotes customer loyalty. The marketing may convince you to buy a particular Toyota, and maybe it’s the first foreign car you ever owned, but it is the brand that will determine if you will only buy Toyotas for the rest of your life. The brand is built from many things. Very important among these things is the lived experience of the brand. Did that car deliver on its brand promise of reliability? Did the maker continue to uphold the quality standards that made them what they are? Did the sales guy or the service center mechanic know what they were talking about?

Your brand is your reputation and it’s important that the two fit together. If your product promises reliability, you’d better deliver reliability. If it promises innovation, you’d better keep coming up with innovative ideas. If you do, the perceived value of your brand will keep customers coming back. That is why it’s so important that the branding fits the product, service or organization.

Let me put it another way. Remember that guy in high school – often he was student body president – the one who could mingle with each stereotype from The Breakfast Club with ease? With branding, we can turn your product into that guy. Maybe that’s not really your product. Maybe your product is the guy everyone goes to when they need help with their homework. Or maybe it’s the homecoming queen.